Designated Survivor star Maggie Q will lead PETA supporters in a spirited “bloody” protest against Canada Goose’s fur-trimmed and feather-filled jackets outside the company’s Toronto headquarters on Monday.

The actor will then donate a Canada Goose coat that she received as a gift to Toronto-based Wully Outerwear — in support of the company’s Trade-Up Program, which allows shoppers to exchange their fur-trimmed coats for a stylish cruelty-free winter jacket. Afterward, she’ll attempt to enter the building and request an in-person meeting with Dani Reiss, the CEO of Canada Goose, in order to ask him to remove fur from his coats, too.

Where: Canada Goose Headquarters, 250 Bowie Ave., Toronto

When: Monday, January 16, 12 noon. Time is subject to change.

PETA (whose motto reads, in part, that “animals are not ours to wear”) points out that trapped mother animals desperate to get back to their starving pups have been known to attempt to chew off their own limbs to escape and that if trapped animals don’t die from blood loss, infection, or frostbite, they’re often bludgeoned, stomped on, or shot to death — as this video that went viral shows — when the trapper returns. In addition, birds used for down spend their entire lives in crowded, filthy sheds until their throats are slit.

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