Bret Michaels, a lifelong diabetic, the son of a veteran, and survivor of a life-threatening brain hemorrhage has always stood up to any challenge that was thrown at him.

As Bret ramps up for the release of his latest single and video, “Unbroken,” (March 15), he is putting his fans in charge… If they have the right moves that is. The Unbroken #HotRocksChallenge, announced today, combines Michaels’ love of music and giving back into one epic social media competition.

In the runup to the release of “Unbroken,” which is about resilience and overcoming adversity, Michaels is giving one lucky fan the chance to win a $10,000 donation from his Life Rocks Foundation to the recognized 501c3 charity or charities of their choice. To join the challenge, fans will show the world their best #HotRocksChallenge dance moves, with or without music, on Instagram… But only one lucky winner will get to have Bret’s Life Rocks Foundation write the check to their charity.

Michaels, who recently embarked on his worldwide 2019 Unbroken Tour, will also give the grand prize winner a 2-day VIP rockstar getaway to see him live in concert at a show of their choosing.

The new single, which Michaels recorded and co-wrote with his youngest daughter, Jorja Bleu, is slated for release on March 15— which also happens to be the music icon’s birthday. You can pre-order “Unbroken” today on iTunes and other digital retailers and sample the track at This year, he’s bringing his fans to the party in a big way, because the winner of the Unbroken #HotRocksChallenge will be announced on the very same day.

To join the challenge, users will upload their own 15-60 second video, featuring their most impressive (or funniest) dance moves, to Instagram. Participants do not need to show their face, and pet owners can let their four-legged friends join in on the fun as well.

Entrants must be 18 or older. To be entered into the contest, users must:
· Be following & tag @bretmichaelsofficial
· Use the following hashtags #hotrockschallenge #unbroken #bretmichaels #contest

Team Bret will then narrow it down, selecting their top two videos based on the best dance moves, the number of views, and the overall creativity of each submission. Finally, they’ll let Instagram and Facebook voters determine the grand prize winner.

As a world-renowned entrepreneur and music icon with partnerships that include global brands such as PetSmart, OverStock, the Dr. Pepper/Snapple Group, and real estate investments to name a few, Bret lives to create. From Digital Greetings (which he pioneered in 2012) to the two new TV series he is currently working on, Bret loves bringing big-picture projects to life — and the Unbroken #HotRocksChallenge is his latest visionary idea.

As a philanthropist whose Life Rocks Foundation, donates to a number of 501©3 Charities and sends children with Type 1 Diabetes to camp each summer, giving back is the driving force behind everything Bret does… Now, with the Unbroken #HotRocksChallenge he’s challenging you to help him help others.

For updates on the Unbroken #HotRocksChallenge, to donate to the Life Rocks Foundation and for all things Bret Michaels- head to

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