SmileDirectClub, the market leader and pioneer of doctor-directed, remote invisible aligner therapy, is teaming up with singer-songwriter Shawn Mendes to spread the message of the confidence that an amazing smile can bring.

“I’m really excited to partner with SmileDirectClub and collaborate with a company that aims to build confidence and spread positivity in an authentic way,” said Mendes.

Mendes has partnered with SmileDirectClub to speak to a mission he stands behind and further focus his partnership platform on investing in organizations, brands, and causes that resonate with him on a personal level. The partnership will kick off with a new TV spot starring Mendes that will air during the GRAMMY Awards on February 10. A portion of the proceeds resulting from the campaign will be donated to organizations that seek to improve children’s health as well as mental and emotional well-being.

“SmileDirectClub was founded on the belief that everyone deserves a smile they can be proud of, and we’re thrilled to team up with Shawn Mendes, who truly embodies the confidence that comes with an amazing smile,” said Alex Fenkell, co-founder of SmileDirectClub. “We know he’s a perfect partner to help spread our message and mission.”

Founded four years ago, SmileDirectClub is revolutionizing the process for getting a straighter smile. Today, the company is valued at $3.2 billion, employs nearly 4000 people, and has helped more than 370,000 people achieve their dream smile. SmileDirectClub is democratizing confidence by making an amazing smile more affordable and accessible.

comments powered by Disqus

Latest news

Avatar Stars Pose For Photos to Support The Nature Conservancy

Avatar Stars Pose For Photos to Support The Nature Conservancy Mar 28, 2024

Zoe Saldana, Sigourney Weaver and Kate Winslet, stars of 20th Century Studios’ “Avatar: The Way of Water”, posed for renowned underwater photographer Christy Lee Rogers for a series of photographs celebrating our oceans to raise funds to support The Nature Conservancy (TNC). More
More news