SmileDirectClub, the market leader and pioneer of doctor-directed, remote invisible aligner therapy, is teaming up with singer-songwriter Shawn Mendes to spread the message of the confidence that an amazing smile can bring.

“I’m really excited to partner with SmileDirectClub and collaborate with a company that aims to build confidence and spread positivity in an authentic way,” said Mendes.

Mendes has partnered with SmileDirectClub to speak to a mission he stands behind and further focus his partnership platform on investing in organizations, brands, and causes that resonate with him on a personal level. The partnership will kick off with a new TV spot starring Mendes that will air during the GRAMMY Awards on February 10. A portion of the proceeds resulting from the campaign will be donated to organizations that seek to improve children’s health as well as mental and emotional well-being.

“SmileDirectClub was founded on the belief that everyone deserves a smile they can be proud of, and we’re thrilled to team up with Shawn Mendes, who truly embodies the confidence that comes with an amazing smile,” said Alex Fenkell, co-founder of SmileDirectClub. “We know he’s a perfect partner to help spread our message and mission.”

Founded four years ago, SmileDirectClub is revolutionizing the process for getting a straighter smile. Today, the company is valued at $3.2 billion, employs nearly 4000 people, and has helped more than 370,000 people achieve their dream smile. SmileDirectClub is democratizing confidence by making an amazing smile more affordable and accessible.

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