A host of top models, musicians and actors have teamed up with Global Cool to show UK fashionistas how wrapping up warm this winter can stop us from wasting money on home heating bills, and also benefit our health and the planet. International models Laura Bailey and Stella Tennant join Jo and Leah Wood, musician VV Brown, and Eastenders’ Adam Croasdell in a series of short films that show you how to turn up the style and turn down the heat this winter.
‘18 Degrees of Inspiration’ is the latest campaign launched by forward-thinking climate change charity Global Cool. Its aim is to inspire the UK’s fash-pack to go easy on the heating this winter and keep thermostat temperatures below 18 degrees Celsius, by showing you how to wear this season’s latest knitwear trends at home.
On average, heating within the home accounts for a whopping 30% of the average Brit’s carbon footprint. The campaign shows that taking control of your home’s heating prevents you wasting cash, and it can also improve your health and even help you lose weight. Figures show that for every one degree you turn your heating down, you could stop wasting as much as £40 per year – that’s a lot of new jumpers! Also, by dropping the temperature of your bedroom to 18 degrees or lower, you could go from burning 20 calories an hour to burning up to 80 calories an hour – all while you’re fast asleep.
This filmic, fashion forward series features some of the hottest names from the catwalk to the high street including Dolce and Gabanna, McQueen, Reiss, Jaeger, Arman Bassi One, Antipodium and Diesel. It gives the public an exclusive look inside each celebrity’s home as a stylist helps them create an outfit to suit their lives. We see Jo Wood with her daughter Leah, getting ready to host her infamous Mrs Paisley’s Lashings dinner party at her beautiful Kingston home, while VV Brown needed something warm and inspiring to wear whilst writing music, and Adam Croasdell is aiming to impress a certain someone on a cosy night in for two.
Film viewers will also have the chance to win a new winter wardrobe in order to recreate these looks by entering Global Cool’s Facebook competition, in association with ASOS.com. Global Cool’s Facebook fans can upload a picture of themselves wearing their most stylish winter knits and get their friends to vote for them to win £500 worth of vouchers. To enter, log on here.
Global Cool’s website will also feature practical steps on how you can set your heating controls at home.