Khloe Kardashian spent all day Friday blogging and tweeting about Penn State’s Dance Marathon (THON), the biggest student-run philanthropy in the world, resulting in a huge spike in donations, as well as making “THON” a global trending topic on Twitter.

THON is a yearlong effort to raise funds and awareness for the fight against pediatric cancer and has raised $61 million since 1977.

On her official website, she wrote: "Last month Lamar and I took part in a holiday special called HOLIDAY OF STARS where we were introduced to a little girl named Isabelle whose best friend Jasmina was battling Leukemia. Well yesterday Lamar and I received the devastating news that Jasmina, just 6-years-old, had lost her fight against Leukemia. My heart goes out to her friends, family and everyone that knew and loved her.

“Cancer is a vicious and heartbreaking disease, and it seems even more cruel when a child is taken. While we may all feel helpless, there is something we can do. A friend of mine told me about a charity called the PENN STATE DANCE MARATHON (THON) where students rally together each school year to raise money for the fight against Pediatric cancer. It’s the biggest student run philanthropy in the world, having raised over $61 million in the past 35 years. Each year culminates in a 46-hour no sitting, no sleeping dance marathon involving over 15,000 student volunteers. It’s comforting and truly inspiring to know that because of these students’ devotion, families have received the support they need, both financially and emotionally.”

Find more info about THON at the website.

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