Against Breast Cancer is launching its own iPhone App, the first of its kind to be created for a charity fundraising event. The App will showcase the ‘Splash of Pink Fashion Show and Couture Tea’ taking place at The Prebendal, the home of Bee Gee Robin Gibb and his wife Dwina Murphy-Gibb in Thame, Oxfordshire on 25th September. Dwina is a patron of the charity.
Andy McDonald, Managing Director of Lifelyte iPhone and Android applications has developed the new App for the charity following his successful launch of the iThame App for the town of Thame.
Gordon Vallance, Director of Against Breast Cancer said, ‘This is a ground-breaking achievement for the charity and just one of the many ways we are using social media to share information about our valuable research. Better understanding the secondary spread of breast cancer will be the key to helping us develop a vaccine against the disease. We are extremely grateful to Dwina and Robin for allowing us to use their home for our fundraising event as we need £1m a year to continue our research work at University College and Westminster London.’
The haute couture fashion show will feature designers supplied by Matches Fashion, London, as well as Paul Costelloe and Pringles. The day will be topped off with live music by Robin Gibb, featuring special guest Beverley Knight.
Celebrity names from the world of sport, broadcasting and fashion are attending the event including Jimmy Choo, Julie Cowell, Honorary President of the charity and mum to Simon, broadcaster Ben Shephard, entrepreneur Duncan Bannatyne, X Factor winner Shayne Ward, celebrity hairdresser Lee Stafford, model Olivia Inge and international make up artist Attracta Courtney. The models are being provided by John Walford of Vauxhall Fashion Scout.
Against Breast Cancer will also be teaming up for the first time with the prestigious SAE Institute in Oxford. Film students from the Institute will capture the event live on film as part of their course work, with Ian Wallman, Record Producer and Senior Audio Degree Lecturer at SAE Institute, Oxford recording the event.
Timed to coincide with the close of London Fashion Week and the launch of breast cancer awareness month, the fashion show has attracted a huge amount of support already from local and national companies including Olympus KeyMed Group Ltd, Jardine Motors, Amey plc, Cult Beauty, Beautiful Linens, Twinings, and BT.
More information and tickets for the fashion show are available at [AgainstBreastCancer.org.uk"www.againstbreastcancer.org.uk].