Rocker Kelly Hansen has joined Jan-Al Cases, renown manufacturer of high-quality touring cases, and Music Connection Magazine, the music industry trade monthly, in A Case for The Cure campaign to raise money for breast cancer research.
Jan-Al Cases decided to spearhead a campaign to unite music fans, musicians and the industry in building awareness about a disease that impacts millions. Heading off the campaign is the sale of pink production and touring case handles, donated by Penn Elcom CEO Phil Stratford. Penn Elcom is a leading manufacturer of quality flight cases. In addition, Music Connection Magazine will provide pro-bono marketing for the campaign, with the lead-off ad scheduled for the January 2012 issue. Hansen agreed to appear in the campaign and kick off the Music Connection Magazine series, shooting the first of the ads in November.
Kelly Hansen joined the classic rock band Foreigner as front-man in 2005, and his powerful vocals now represent the revamped Foreigner with its unique new style. The band’s tour with Journey was just completed, performing to sold-out audiences worldwide. Foreigner’s 3-disc set, “Feels Like The First Time,” released September 2011, includes a new song, ‘Save Me,’ co-written by Foreigner founder Mick Jones and celebrity DJ Samantha Ronson. The album debuted at #45 on Billboard 200.
"I’m happy to do my part to share an important message and help build awareness about breast cancer," says Hansen, who also announced that he will support the cause via his limited-edition, handcrafted sterling silver jewelry. Hansen will donate all profits from the sale of his handcrafted SOUND WAVE notched tag-pendants through January 2012 to breast cancer research. “I have a loved one impacted by this disease and it’s time to get behind research focused on prevention and cure of breast cancer,” he says.
A Case for The Cure campaign will be sponsoring events and selling handles and pink cases through Sept 2012. In addition, during the January 2012 National Association of Music Merchants (NAMM) trade show, the Penn Elcom booth will feature pink handles, t-shirts and other surprises about the campaign.
Find out more here.