October 13, 2006 by Jill Marie Elliott
Breast cancer survivor Sheryl Crow has a movie date with you! The songstress recorded a series of Public Service Announcements for City of Hope, bringing attention to their lifesaving research and treatment programs. Over 16,000 US theaters will air the PSAs that will run from September 29th till October 25th.
The announcements were made possible in part through a partnership with Movie Tunes LLC, Forman Bros. Strategic Marketing (a division of Forman Bros. Holdings Inc.) and City of Hope’s Music & Entertainment Industry campaign – and of course, Sheryl. “We are extremely fortunate to have Sheryl Crow donate her time and talent to this project. Her experience as a cancer survivor is inspiring and illustrates so clearly the importance of research at places like City of Hope,” said David Forman, founder of Forman Bros. Holdings Inc.
City of Hope is a leading research and treatment center for cancer, diabetes and other life-threatening diseases.
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