Paul McCartney has joined The Urgency Network to offer an ultimate Outside Lands Festival fan experience to help Save The Arctic‏.

As the fight to save the Arctic from climate change, oil drilling and other exploitation grows around the globe, a new online activism project – the Urgency Network – and some of the world’s biggest recording artists are joining with Greenpeace to spread the word and challenge the companies hoping to get rich quick while devastating the region.

“The Arctic is one of the last untouched regions on our planet, but now it’s under threat,” Sir Paul McCartney said. “Some countries and companies want to open it up to oil drilling and industrial fishing and do to the Arctic what they’ve done to rest of our fragile planet. It seems madness that we are willing to go to the ends of the earth to find the last drops of oil when our best scientific minds are telling us we need to get off fossil fuels to give our children a future. At some time, in some place, we need to take a stand. I believe that time is now, and that place is the Arctic.”

Sir Paul is lending his voice and an exclusive prize package to help add an additional 50,000 names to the more than 3,000,000 signatures already collected for the Save The Arctic petition. Campaign participants are urged to sign the petition and spread the word via their social media networks in order to earn entries towards the prize package.

“As climate change irreversibly alters the Arctic allowing massive international companies to charge in after the last drops of oil, this fragile region is under grave threat,” said Greenpeace Deputy Campaign Director Dan Howells.

“Millions of people from around the world have signed on to Save the Arctic. Using the global reach of celebrities like Sir Paul McCartney, many more people will join us to take a stand,” Mr Howells said.

How It Works
Participants simply log on to www.urgencynetwork.com to take action online and share the campaign with their friends across social media platforms. Each completed “action” results in additional entries towards the grand prize.

About The Grand Prize
One person will win two VIP passes to this year’s Outside Lands Festival in San Francisco to watch the former Beatle perform and to meet him personally.

Package Includes:
- Roundtrip airfare for the winner and a friend to San Francisco
- VIP passes to the 2013 Outside Lands Festival
- 4 nights accommodations at an interesting Airbnb property in the Mission District
- Transportation to/from Outside Lands provided by Lyft, plus $100 credit to use during the trip
- Attend Sir Paul’s soundcheck
- Meet and greet experience with Paul McCartney
- Dinner in the hospitality area
- Signed copy of the re-master of ‘Wings Over America’

Urgency network is leveraging the collective reach of the most influential people and organizations on the planet in an effort to help create massive global change. The innovative online platform connects nonprofits, musicians, celebrities, fans, and brands in a single online community to create positive impact on a global scale. Fans can win larger-than-life experiences by completing both online and offline actions.

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