Inspired by the heartwarming smile of a child, and the millions of photos that moms proudly post online of their children every day, the TYLENOL brand’s SMILING IT FORWARD campaign is a simple way to share those adorable, smiling photos for a good cause.
The power of SMILING IT FORWARD was set in motion this week by How I Met Your Mother star and social media mother of two, Alyson Hannigan. By sharing the first “smile” of her two daughters Satyana, 4, and Keeva, 1, Hannigan triggered the first donation from TYLENOL to Children's Health Fund, an organization well-known for its mobile medical clinics that provide healthcare services to underserved children throughout the U.S. Now, until mid-January, moms across the country can join in by sharing their own smiles at SmilingItForward.com, prompting TYLENOL to make a $1 donation to Children’s Health Fund, up to $100,000, helping to ensure a doctor’s visit is always within reach for children in need.
“Being a mom has been one of the most rewarding experiences of my life,” said Hannigan. “And being the first mom of many to participate in SMILING IT FORWARD warms my heart because it will help other children receive high-quality medical care like my daughters do.”
“When Keeva is up at night teething, or Satyana is fussy with a fever, it’s pediatric TYLENOL products I rely on to relieve their symptoms,” continued Hannigan. “And when those smiles return to their faces, it’s the best signal I have that they are starting to feel better. I live for that smile, so I am honored to be a part of a campaign to bring more smiles to children across the country.”
In fact, a recent survey conducted on behalf of the makers of TYLENOL discovered that 89% of moms with young children agree that there is nothing better than their child’s smile to let them know they are feeling better after a fever, cold or flu.
For more than 50 years, the makers of TYLENOL have been helping to bring “feel better” smiles to generations of children. Through SMILING IT FORWARD, TYLENOL aims to garner 100,000 smiles in order to help the 85,000 low-income urban and rural children who are served by Children’s Health Fund each year.
“We thank Alyson, TYLENOL and everyone who participates by SMILING IT FORWARD for helping to raise donations for Children’s Health Fund. Their support will help to ensure that the children of Children’s Health Fund will have a chance to be healthy, ready to learn and fulfill their potential,” said Karen Redlener, Executive Director of Children’s Health Fund.