The Weinstein Company (TWC) and eBay, the world’s largest online marketplace and a leading platform for charitable giving, have teamed up this holiday season to offer VIP experiences and one-of-a-kind items for the 27 days following the Thanksgiving release of TWC’s highly anticipated film, Mandela: Long Walk to Freedom.
The packages, including meet & greets, curated experiences, original signed memorabilia and more, will be auctioned through eBay’s Giving Works platform with 100 percent of the proceeds going to support the legacy work of Nelson Mandela at the Nelson Mandela Foundation – a non-profit organization dedicated to supporting its Founder’s work in the promotion of social justice and democracy.
Mandela: Long Walk to Freedom – starring Idris Elba and Naomie Harris – is based on Nelson Mandela’s biography of the same name and chronicles the life journey of South Africa’s first democratically elected president, from his childhood in a rural village through his inauguration. In recognition of the 27 years that Mandela spent imprisoned prior to his political ascendance, the donated items will be auctioned over the course of the 27 days between Thanksgiving and Christmas.
“We are thrilled to partner with eBay Giving Works to support the Nelson Mandela Foundation’s excellent work in preserving the memory of one of the world’s most iconic and inspirational figures, surrounding the release of Mandela: Long Walk to Freedom,” said Lance Still, EVP Promotions & Integrated Marketing for The Weinstein Company.
The partnership kicks off on November 29th with the first wave of auction items, which range from an American Idol Season 13 finale experience package provided by Ryan Seacrest and an AMG driving school experience provided by Mercedes-Benz, to exclusive Kadir Nelson artwork and a style consultation package provided by Marie Claire magazine. The second wave of auctions begins on December 7th, offering items such as a curated trip to South Africa provided by South African Airways Vacations and South African Airways, an Indianapolis 500 NASCAR experience provided by Chip Ganassi Racing, a Project Runway behind-the-scenes experience, and an original first edition signed copy of Nelson Mandela’s book. On December 15th, the final wave will introduce items including a signed Magic Johnson basketball and jersey, a Le Creuset premium cookware package, a consultation with renowned fitness and nutrition expert and best-selling author, Harley Pasternak, and more, which will bring the bidding to a close on Christmas Day.
For more about the auction series, please visit: www.ebay.com/mandelalongwalktofreedom.