By Jennifer Butler on
If you are one of the many women who claim Brad Pitt and luxury beauty brand Kiehl's as two of your favorite things, you are in luck!
Mega movie star, philanthropist, and father of six Brad Pitt has teamed up with Kiehl’s to create the brand’s first 100% eco-friendly product. Kiehl’s Aloe Vera Biodegradable Liquid Body Cleanser will hit stores at $16.50 a bottle in October and be a permanent addition to the brand’s renowned line of products. One hundred percent of the proceeds from sales of the body wash will go towards JPF Eco Systems, a new non-profit launched by Pitt and Kiehl’s. The mission of the new charity is to “minimize impact on the environment through thoughtful design.”
The body cleanser will be packaged in recycled plastic and consist of all-natural ingredients like aloe vera, coconut, and glycerin. The formula is free of environmental foes like parabens, sodium lauryl sulfate, and dyes. The bottle’s label will include a reproduced hand-written note from Pitt himself, though Pitt will not be appearing in any advertisements for the product. The cleanser will be available at Kiehl’s stores, department store counters, and online.
Commenting on the lack of print advertisements bearing Pitt’s famous face, Kiehl’s senior VP of Global Marketing, Roberta Weiss, told WWD, “Brad is not a face, he’s a partner. We shared a vision, to support this new way of thinking – being more eco-intelligent.”
WWD estimates that the product will raise $1 million for JPF Eco Systems and its initiatives, which include supporting Make It Right, Pitt’s New Orleans-based charity that builds green homes for victims of Hurricane Katrina.
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