The USO has debuted its first-ever bilingual public service announcement (PSA) in support of their Every Moment Counts campaign to thank the millions of troops and military families stationed around the world.
The 30-second USO PSA, entitled “¡Gracias!,” premiered today in celebration of Military Appreciation Month and will run throughout the year on select television, radio and digital outlets. “¡Gracias!” is also the USO’s first celebrity endorsed bilingual PSA, and features some of today’s hottest Sony Music Latin artists, including Arthur Hanlon, Carlos Vives, Diego Boneta, J Rythm, Kany Garcia, Leslie Grace, Luis Coronel, Maluma, Pedro Capo, Raquel Sofia, Regulo Caro and Yandel, among others.
“Words can’t express how grateful we are to these accomplished artists,” said Juliet Gilliam, USO Vice President of Entertainment Partnerships and Talent Relations. “Our nation is diverse, our military is diverse, and the tastes of our troops and their families are diverse. The USO strives to infuse that diversity into its entertainment programming. This PSA shows our appreciation to all of the amazing men and women who protect our freedoms around the world.”
Among the artists expressing their gratitude and encouraging fans to visit USOmoments.org is actor/singer Diego Boneta – whose uncle, Otto Boneta, is a Colonel in the U.S. Army and is currently serving his 33rd year of service as a doctor. When asked why he took time out to be a part of the USO’s Every Moment Counts PSA, Diego Boneta replied, “This is the very least I can do to thank all the brave men and women serving this nation. It is an absolute honor to lend my support any way that I can.” Taking his support of troops and their families one step further, the star also lent his recently released song, “The Warrior,” to the PSA.
“Our artists touch the lives of millions around the world,” said Jorge Sanchez, Senior Director of Sony Music US Latin. “There is something about music that brings unity, and it is inspiring to see our artists come together in support of the USO and the men and women who dedicate their lives to serve this country.”
The USO encourages the public to watch the new Every Moment Counts PSA “¡Gracias!,” share it online using #USOmoments and join them in thanking our nation’s military community. To check out behind-the-scenes video and photos, or learn more about the artists featured, click here.
Every Moment Counts is a national campaign that rallies Americans to honor and create moments that matter for our troops and their families. The USO makes 30,000 moments every day through our USO locations worldwide. These moments are just a small part of the May “Make A Million Moments” Every Moment Counts celebration, which urges the public to share and capture moments of appreciation for our troops and families during National Military Appreciation Month. The month-long celebration will include a significant lineup of activities – to include the debut of the Every Moment Counts “¡Gracias!” PSA – as well as events led by USO centers, staff volunteers and generous partners.
For more information about Every Moment Counts and/or to join Sony Music Latin artists as they share, give and take a moment to thank our troops, visit USOmoments.org.