Canadian award-winning actress Rachel McAdams is lending her support to the cause of Arctic protection through a new video from Greenpeace, director Jason van Bruggen and creative agency DOT DOT DASH.
The video shows a lonely polar bear walking through urban landscapes and interacting with city-dwellers, while McAdams provides the voice for the bear, speaking about how she will soon be homeless as a result of climate change and Arctic oil drilling.
In June, McAdams appeared with actor and activist Jane Fonda at Toast the Coast in Vancouver, an event aimed at raising awareness about the dangers of Arctic oil drilling and tar sands projects.
“The presence of oil companies in the Arctic brings with it great risk, not only to this already fragile environment but to our ecosystem as a whole,” said McAdams. “Accidents happen and the Arctic can’t afford that. It’s time to ask for cleaner, safer alternatives. Several alternatives already exist that can help create jobs and clean up our planet at the same time. I hope this video inspires others to take action on this important issue.”