Rock the Vote, the largest non-profit and non-partisan organization in the United States driving the youth vote to the polls, has announced a partnership with iHeartMedia dedicated to increasing youth registration and turnout for the 2016 presidential election.
With over 245 million monthly broadcast listeners, iHeartMedia has the largest audience of any media outlet in America. The new partnership was revealed during the first night of the annual iHeartRadio Music Festival at Las Vegas’ MGM Grand Arena by Ryan Seacrest, who hosts and produces his market-topping Los Angeles morning drive show “On Air with Ryan Seacrest” for iHeartMedia’s 102.7 KIIS-FM.
12,000 Americans are turning 18 every day and Millennials will total over 93 million next year, with the potential to comprise a decisive bloc of up to 40% of the voting electorate. The partnership will leverage iHeartMedia’s 850 radio stations and industry-leading iHeartRadio digital platform to share stories from iHeartRadio artists, on-air personalities and listeners about the importance of voting and provide local information about voter registration deadlines and poll location information. Over the next 14 months, iHeartMedia and Rock the Vote will closely cover all aspects of the election process and offer unique opportunities for listeners to get involved.
iHeartMedia and Rock the Vote’s 14-month campaign, entitled ‘Voting is the Party’ officially launches on-air this Tuesday in conjunction with National Voter Registration Day. The premise of the campaign is to encourage a new generation of voters to join the political process and stresses that it is not about which party you’re with. In America, voting is the party.