Eyewear brand Revo has debuted a new capsule collection of sunglasses in collaboration with U2 lead singer and activist Bono as part of the Buy Vision, Give Sight campaign to prevent vision impairment and blindness in more than 5 million people by 2020.
Revo will donate $10 from the sale of every pair of Revo sunglasses, including Bono’s “Vision over Visibility” collection, up to a total of $10 million to the “Buy Vision, Give Sight” initiative. These funds will go to the Brien Holden Vision Institute who work around the world to provide eye care to those who cannot access or afford it.
“This is personal for me. I’ve been dealing with glaucoma for 20 years,” says Bono in an exclusive video released today. “The Brien Holden Vision Institute is leading the fight to end the kind of blindness and vision problems that can be prevented or cured. They now have an ally in Revo, and me.” He goes on to explain that without the medical care he has received, he would be blind.
An estimated 625 million people worldwide are blind or vision impaired simply because they cannot afford, or access basic eye exams and a pair of glasses. According to the Brien Holden Vision Institute, almost 75 percent of all vision impairments can be prevented or cured with proper access to preventative eye care and treatment.
Yehuda Shmidman, CEO of Sequential Brands Group, the owner of the Revo brand, comments, “Revo’s pioneering lens technology has always put eye health as a central focus and Bono’s new collection is no exception. Our partnership with Bono and the Brien Holden Vision Institute supercharges our efforts and will help reach more people, in more places, much faster.”
A leader in expanding access to eye care in the developing world, Brien Holden Vision Institute will use the funds to provide eye care services, including eye tests and prescription glasses, and to build sustainable eye care services where they currently do not exist by training local people to provide eye care and detect eye diseases.
“Most of us take basic eye exams for granted but millions of people around the world cannot access or afford them,” says Kovin Naidoo, CEO of the Brien Holden Vision Institute. “We are committed to changing that.”
“The scope of the problem is huge, but the path to progress is also in plain sight. We know we can end vision impairment and unnecessary blindness for millions of people. We also know that you can help,” says Bono in the video.