The TJ Martell Foundation for Leukemia, Cancer and AIDS Research has announced its annual and highly anticipated Los Angeles Family Day presented by Citi. to be held at The Grove in Los Angeles on Sunday, October 9, 2016 from 12:00 noon – 4:00 p.m.

The annual event features live music, great food, family entertainment and a bevy of stars from television and music. The event will benefit the T.J. Martell Foundation’s pediatric cancer research programs at Children’s Hospital Los Angeles and also honors three leading innovators in entertainment and music.

This year’s Los Angeles Family Day honorees are Rob Lloyd, CEO Hyperloop One, Kevin Lyman, CEO & Founder, 4Fini and George Strompolos, CEO & Founder, Fullscreen. Stars from Radio Disney and Hollywood Records are scheduled to appear. Musical performances and celebrity appearances will be announced soon.

Rob Lloyd joined Hyperloop Technologies, Inc as Chief Executive Officer and Member of the Board in September of 2015 after 21 years at Cisco Systems. Prior to joining Hyperloop, he was President of development, sales and the internet and responsible for 45,000 employees operating around the world.

Kevin Lyman is the founder and operator of 4Fini, Inc., a live event production company and brand strategy firm. His is the creative force behind the live production – Vans Warped Tour, which attracts 750,000 people annually and is the longest-running North American festival concert tour.

George Strompolos is an entrepreneur and digital media pioneer. He is the Founder and CEO of Fullscreen Media, a global leader in social-first entertainment experiences serving creators, brands and consumers. The company is comprised of multiple divisions, including the world’s largest network of online content creators, a talent management group, two award-winning production studios, a live events and touring business, a consumer products group, two premium subscription video-on-demand services and an in-house social media agency. Prior to founding Fullscreen Media in 2011, George worked at Google where he co-created the YouTube Partnership Program, enabling people around the world to generate revenue by creating original YouTube videos, and thus giving rise to a new generation of creative voices and stars.

The Gibson Foundation will officially launch GuitarTown Kids at Los Angeles Family Day. The project will officially kick off with the unveiling of a 10-foot Gibson Guitar sculpture designed by a local visual artist and autographed by celebrities for charity. GuitarTown Kids will include a collection of regular size guitars which will be designed by local artists and painted and autographed by celebrities and their kids. These guitars will then be displayed in early 2017 and later be auctioned during a GuitarTown Kids gala auction for the T.J. Martell Foundation’s pediatric cancer research program at Children’s Hospital Los Angeles.

Find out more about the event here.

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