On November 11th, 2016 Veterans Day – Veterans 360 will launch a national campaign to change the narrative that surrounds today’s young veterans from one of negativity and despondency to one that begins with positive community engagement.

Ron Perlman Sons of Anarchy Star embraces the Carry the Challenge ONE campaign
Ron Perlman Sons of Anarchy Star embraces the Carry the Challenge ONE campaign

Veterans 360 and the Carry the Challenge – ONE (CTC-ONE) campaign is designed to bring community back to veterans through a series of singular positive interactions. No stigma, interrogation or judgement, just a simple reminder that community still cares and is here to help.

Prior to the launch of CTC-ONE, Veterans 360 has been asking celebrities and athletes if they will accept the challenge to “manage one positive act for a young veteran and to challenge others to do the same.” The response has been very positive with NFL, MMA, musicians, TV and movie celebrities all gladly accepting the challenge. Star of the big screen and TV Ron Perlman (our young vets will know him from Sons of Anarchy) got the challenge very quickly. “Yeah, perfect. Veterans collect two things – pens and challenge coins. This is such a cool way to reconnect community to our young vets and to begin a positive dialogue with them for a change – I’m In.”

The CTC-ONE campaign has a goal to distribute 100,000 coins (there are over 2.6M Post 9/11 veterans) to those who accept the challenge and to the veterans they engage. The CTC-ONE coin can also be used to build community within large corporations and associations as we challenge employees, peers, friends and family. Patriots can help this campaign go viral by accepting the challenge and by posting a short video on their social media pages and the Veterans 360 / CTC pages using the hash tag # CTCONE.

Veterans 360 Founder & Executive Director Rick Collins notes: “If just ONE veteran takes that coin (a coin they received through a positive interaction) and reaches out before doing something drastic then this campaign will have been worthwhile.”

If you want to interview any members of the Vets 360/CTC team, please call 858.256.4006 or email Info@CarrytheChallenge.org. For more information visit www.CarrytheChallenge.org.

Veterans 360 Inc. is a San Diego based veteran centric 501C3 # 45-3713823 and a Guidestar Gold Partner. Veterans 360 has been actively supporting young veterans for 6 years.

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