Boy George, Grammy Award-winning singer, songwriter, and lead vocalist for the pop band Culture Club, will compete to raise money and awareness for Safe Kids Worldwide on “The New Celebrity Apprentice.”

The show will premiere January 2 at 8 p.m. EST on NBC and ends with the finale on February 13.

“We’re very excited that Boy George selected Safe Kids as his charity on ‘The New Celebrity Apprentice.’ The show will certainly be entertaining to all, with the added benefit of raising awareness of just how important it is to protect kids from injuries,” said Kate Carr, president and CEO of Safe Kids Worldwide. “An accidental injury is the number one cause of death of children in the United States. Boy George – as one of the most iconic artists of our time – will help us reach millions of families with the information they need to protect their kids on the move, at home and at play.”

“My heart breaks every time I hear a story of a child dying from a preventable injury,” said Boy George. “These types of tragedies do not have to happen. That’s why I want to work with Safe Kids to protect kids everywhere.”

The eighth season of “The New Celebrity Apprentice” will be hosted by former California governor and international movie superstar Arnold Schwarzenegger. Sixteen celebrities are set to compete for their favorite charities and the title of Celebrity Apprentice. Over the course of the series, “The Celebrity Apprentice” has raised more than $15 million for charity. This season’s winner will receive a $250,000 check to give to their designated charity.

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