Represent, a social merchandising and marketing platform that enables influencers to create and sell custom apparel, today announced the launch of limited edition apparel campaign with Ice Cube to benefit Autism Speaks.

Ice Cube - Today Was A Good Day
Ice Cube - Today Was A Good Day

The legendary rapper and actor, whose family has a loved one with autism personally selected the organization and worked with Represent on an exclusive t-shirt design inspired by his 1993 “It Was a Good Day” music video.

“I’m proud to support the great work that Autism Speaks does, a cause that is so important to me,” said Ice Cube. “My goal through this campaign is to not only help raise awareness but to also support this great organization’s efforts in promoting solutions for the needs of individuals with autism and their families.”

Ice Cube’s design is available on a variety of products for men and women, starting at $24.99, available at Represent.com/IceCube.

The campaign will be open until Tuesday, March 7, with proceeds from the campaign supporting Autism Speaks. This year, the ninth annual World Autism Awareness Day will take place on April 2, during which supporters and organizations around the world will come together to raise awareness and show support for those affected by this disorder.

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