Ahead of World AIDS Day, (RED) and the online fundraising platform Omaze have announced that they will be offering fans the chance to win a love song serenade by the Grammy Award-winning artist Ed Sheeran.
Ed is not just offering any serenade… it’s a pizza party with Coca-Cola, selfies and perhaps a chat about tattoos, all backstage at iHeartRadio’s KIIS FM Jingle Ball 2017 taking place at the Forum in Los Angeles, CA on December 1, 2017.
Teaming-up with (RED) and Coca-Cola to fight AIDS, Ed’s experience is available only through Omaze. Fans can enter to win at Omaze.com/ed with a $10 donation, with proceeds going to the Global Fund to help provide life-saving medication to moms and their babies impacted by HIV/AIDS. Making every donation go even further, The Coca-Cola Company, (RED)’s long-term partner, will match every dollar donated, up to $2 million.
In a video to support this Omaze experience, Ed is tested on whether he can tell the difference between the lyrics of love songs and pizza reviews.
Fans who donate $100 will receive 1,000 chances to win, and an exclusive (RED) T-shirt. With a $50 donation, donors will receive 500 chances to win. Ed Sheeran fans can also purchase exclusive merchandise, including autographed items with proceeds benefitting (RED)’s fight to end AIDS.
The winner experience includes flights to and from LA as well as hotel accommodation. This experience is the first of many (SHOPATHON) RED experiences that will be announced in November as part of the third annual campaign in honor of World AIDS Day.
iHeartMedia will promote the unique opportunity across its broadcast stations, online and through iHeartRadio’s social media channels – encouraging listeners and Ed Sheeran fans to donate to the Omaze experience and support (RED)’s fight to end AIDS.