Last Chance for Animals (LCA), along with a coalition of animal rights organizations and activists will protest the sale of fur products along Rodeo Drive in Beverly Hills as part of the annual Fur Free Friday observance on November 23, 2018.

The Fur-Free Friday demonstration, held on one of the busiest shopping days of the year, aims to educate consumers about the inherent cruelty of the fur industry and the impact they can create by supporting cruelty-free brands and the retailers that sell them.

Celebrity participants will include actresses Mena Suvari, LCA 2018 Celebrity Activist, and Donna D’Errico. Bryan Monell, LCA 2017 Activist of the Year Award recipient, will lead the demonstration, which is expected to draw hundreds of protesters.

WHEN: Friday, November 23, 2018 from 11:00 a.m. to 1:00 p.m. PT

WHERE: Demonstrators will gather at Beverly Gardens Park at the northwest corner of N. Beverly Dr. and Santa Monica Blvd. in Beverly Hills before marching down Rodeo Drive along the protest route.

Each year, more than 1 billion rabbits and roughly 50 million other fur-bearing animals — including mink, foxes, racoon dogs and seals — are brutally killed for the sake of fashion. Most of these animals are raised on farms and kept in deplorable conditions, which often results in self-mutilation, cannibalism, and high-level stress that weakens the immune system leaving animals more susceptible to disease.

This year, a growing number of luxury brands and retailers — including Coach, Burberry, Michael Kors and Jimmy Choo — have decided to drop fur from their fashion lines and adopt more compassionate practices.

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