Real Time host Bill Maher gets real about the cruelty behind Canada Goose’s fur-trimmed and feather-filled jackets in an outtake of his popular New Rules segment.

“See, what they don’t realize — or may not care about — is that Canada Goose trims its coats with the fur of coyotes who’ve been crushed and mangled in steel traps so painful and indiscriminate that they’ve been outlawed in over 85 countries,” he says. “These clever, protective canines don’t die right away. Some, like mothers who are desperate to get back to their pups in the den, try to chew off their own leg.”

And Maher is quick to point out that Canada Goose doesn’t torment and kill only coyotes: “It stuffs its jackets with the down feathers of geese it also murders,” he says. “They’re grabbed by the neck, stepped on, and crammed into crates so crowded they make clown cars look like Cadillacs.” Then, they’re hauled through all weather conditions to slaughterhouses, where their throats are slit.

Maher finishes the rant by saying, “Don’t wear Canada Goose. Only a douche does that. You won’t look cool — you’ll look cold.”

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