By Tim Saunders on
British band Radiohead will feature in a new television campaign for a charity dedicated to the homeless later this month.
The band’s song Videotape will feature in the new advert, which aims to raise awareness of Shelter – a charity that makes a tangible difference to the lives of people in desperate housing need through providing practical help, putting pressure on government, and raising public awareness of the housing crisis.
The advert – called House of Cards (which is, incidentally, the name of another Radiohead song) – will be voiced by British actress Samantha Morton.
“We have always been big supporters of Shelter and believe that now more than ever Shelter urgently needs help and support to keep up its vital work,” the band said in a statement. “‘Videotape’ is the perfect track to support the ad so we decided to let Shelter use it in their new ad in the hope that it will help make a real impact.”
The advert can be viewed now on the Shelter website.
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