By Tim Saunders on
Sarah Ferguson is one of a number of British celebrities who have taken part in a celebrity modelling campaign to raise money for breast cancer.
Singer and actor Duncan James, Radio One DJ Sara Cox, TV presenter June Sarpong, model Abigail Clancy – girlfriend to England footballer Peter Crouch – Olympic swimmer and Strictly Come Dancing contestant Mark Foster, Britain’s Next Top Model judge Gerry DeVeaux, Leah Wood, Jade Jagger, and singer Bryan Ferry have also signed on to support the Million Model Catwalk campaign of Fashion Targets Breast Cancer.
The campaign is a unique and exciting example of using cyberspace to raise awareness of a disease. Users can visit millionmodelcatwalk.com to watch themselves model on the virtual catwalk alongside the ten celebrities by simply uploading a photo and choosing clothes from the FTBC range. The actual clothes are also on sale.
“If I’ve only raised breast cancer awareness with one person – then I am happy and the charity photo shoot has been worthwhile,” said Duncan James.
Fashion Targets Breast Cancer (FTBC) was established in 1990 in the US by Ralph Lauren after his dear friend and fashion editor of the Washington Post, Nina Hyde, died of breast cancer. FTBC was launched in the UK in 1996 by Breakthrough Breast Cancer. Now in its 13th year, Breakthrough hope this year the FTBC campaign can reach new heights with a brand new fashionable and fun approach.
The money raised from FTBC helps Breakthrough Breast Cancer work towards their vision of a future free from the fear of breast cancer. Breast cancer still remains the most commonly diagnosed cancer amongst women and over 46,000 women are diagnosed with breast cancer each year in the UK and it sadly claims the lives of 12,000. In the UK the FTBC campaign has raised over £9m for Breakthrough Breast Cancer, supporting vital research, education and campaigning work.
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