FEED Projects is the brainchild of model, fashion designer and niece of George W. Bush, Lauren Bush, who established the organization after designing a bag to benefit the United Nations’ World Food Programme's (WFP) School Feeding operations. Bush, a WFP Honorary Spokesperson who has visited eight WFP food aid operations around the world, “was inspired by the plight of the people she met on her travels. She took a special interest in WFP’s School Feeding program, which feeds and educates hungry children”.
Bush designed the special FEED 1 bag to raise awareness and money for the WFP, with the proceeds from each bag feeding one child in school for one year. By the end of 2007, they raised donations for WFP to feed over 37,500 hungry children in school for one year. The goal of FEED Projects is to market and sell as many FEED bags as possible and to FEED and educate the world’s 400 million hungry children.
To find out more about this incredible project, to buy a bag like the one used by Reese Witherspoon, or to view the range of other products available, visit the official FEED Projects website.