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Beyoncé Knowles, Hamburger Helper, and Feeding America are working together to supply more than 3.5 million meals to local food banks.

The “Show Your Helping Hand” hunger relief initiative launched at Madison Square Garden on June 22nd. Beyoncé is an active promoter of the campaign and has filmed a commercial for the humanitarian cause.

Fans of the diva can aid the initiative by visiting the site Visitors of the site can make a monetary donation, or submit codes worth 18 cents each from specially marked packages of Hamburger Helper. Concert-attending fans can donate non-perishable groceries at U.S. tour concert stops.

Feeding America maintains a nationwide network of over 200 food banks and distributes more than 2 billion pounds of donated food and grocery products annually. With Beyoncé’s help, the company aims to continue their remarkable track record. 

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