The face of some of the world’s most exclusive products is to become the new face of global environmental action.

Brazil-born Gisele Bundchen, among the most recognized top models of all time, has been designated Goodwill Ambassador for the United Nations Environment Programme (UNEP).

As Goodwill Ambassador, Gisele Bündchen will help UNEP in its mission to raise awareness and inspire action to protect the environment. The darling of the fashion industry will take on some of the biggest threats facing the planet, climate change and environmental degradation.

Gisele Bundchen, passionate environmentalist said:

“The environment has always been my passion. I grew up in a small town and I had the opportunity to live surrounded by nature. I couldn’t have asked for a better childhood. We must act now, so future generations have the same opportunity. Mother Earth is our fundamental life-support system, and by becoming aware and responsible now, we can assist in preserving the planet.”

She added: “I have been working on environmental issues for a long time and agreed to become a Goodwill Ambassador to be part of a global and far-reaching organization. Now it’s about action on a global scale to secure a healthy future for the next generation, wherever they live in the world.”

Achim Steiner, UN Under-Secretary-General and UNEP Executive Director said: “Gisele is among a handful of talented individuals and personalities that have a truly global reach. She is also a committed and passionate environmentalist. UNEP is delighted to welcome her on board as a Goodwill Ambassador so that with her help, we can make environmental action a global brand and a life-style choice, from New York to Nairobi and from Sao Paolo to Shanghai.”

Bundchen attended a ceremony in New York’s Washington Square Park to receive the ambassadorship on Sunday.

Source: UNEP

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