The flour was flying recently as self-proclaimed baking enthusiast Kelly Ripa and accomplished master baker and cake decorator Buddy Valastro, from TLC’s “Cake Boss,” joined forces at Manhattan’s trendy Chelsea Market to bake lavishly decorated cakes for a cause. The pair teamed up with Electrolux Appliances to host Kelly’s Cake Off in support of the Ovarian Cancer Research Fund.
“Call me a hopeless romantic, but I love Valentine’s Day,” said Ripa, who in addition to her duties as mom, TV personality and Electrolux brand ambassador, is also head of the bake sale committee at her kids’ school. “It’s a great time to show you care – both for the people you love and the causes close to your heart.”
On February 9, five teams of baking enthusiasts were invited to take part in Kelly’s Cake Off, where they used what they learned from Ripa and the Cake Boss, to decorate their own cakes.
“I couldn’t believe the results!” said Valastro. “And it makes it all the sweeter that it’s all for a good cause.”
Starting today, exclusively at Kelly-Confidential.com, people can cast a vote for their favorite cake from Kelly’s Cake Off. For every vote cast, Electrolux will donate $1 to The Ovarian Cancer Research Fund (OCRF) as part of its $500,000 commitment to help fight ovarian cancer.
Visitors to the website can get in on the cake decorating action, too. People can decorate and send a special virtual cake to a friend, family member or someone they love. For every cake sent, Electrolux will donate another $1 to OCRF. Plus, Buddy’s top cake decorating tips are available — sure to inspire baking enthusiasts and novices alike.
And, to encourage people to help spread the word, everyone who logs on to the site and sends a virtual cake will be automatically entered for a chance to win every baker’s dream: a stylish new Induction Range from Electrolux.
“Electrolux is getting behind OCRF in a big way again this year – with great initiatives to get people involved in supporting the cause and the launch of our new Induction Range,” said Kevin Scott, Electrolux Major Appliances President and CEO, North America. “In fact, we’re donating $100 to OCRF for each range sold this month.”
The new induction range is perfect for melting chocolate and cooking delicate foods and sauces, more responsive than gas, and eco-friendly, too. To learn more about the new range and how you can help support OCRF, visit electroluxappliances.com.
In 2008, Ripa announced a two-year initiative between Electrolux and the OCRF, and has since been involved in a number of campaigns.