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In PETA's latest anti-fur add, Dave Navarro – guitarist for Jane's Addiction – takes it all off to support the protest against using fur.

The ad is a part of PETA’s new series titled “Ink, Not Mink.” In the past, Navarro has used real fur in his costumes. He started using faux fur after he saw video footage of animals being skinned alive and screaming.

“It honestly is the most horrific, inhumane thing I’ve ever seen,” he said during an interview with PETA. Now he has promised to never purchase it or wear it again.

Want to pledge to be fur free as well? You can do it by visiting PETA’s website here.

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