On May 23rd, celebrities are coming together to help spread the message that positive programs are needed for our At-Risk youth by shooting a Public Service Announcement, (PSA).

Los Angeles based Talent Management Company; ARC Talent Management is producing the PSA because they are firm believers in what SBC P.R.I.M.E. stands for and their mission to help our youth. The PSA will educate the public on the problems At-Risk Youth face in society today and find support for the huge Red Carpet fundraiser event, “Big Kids Care” that will be held on July 21, 2010. Big Kids Care, will be hosted by ARC Talent Management, and will cater to entertainment industry professionals. The Director for the PSA is Dallas King of Onyx Entertainment. When asked why he wanted to participate he replied, “I believe this to be a great, creative, and positive event.”

ARC Talent Management is a talent management company that prides itself on being a positive member of the entertainment industry as well as the community. ARC is very glad to lend a hand on spreading the news about SBC P.R.I.M.E.

“I wish there were more programs like SBC P.R.I.M.E. were available for me when I was growing up,” said Janet Ellis- Owner of ARC Talent Management.

SBC P.R.I.M.E., San Bernardino County Prevention, Resource, Intervention, Mentoring, Education, is a non-profit organization. The organization was founded by Crystal Butler. SBC P.R.I.M.E. was established in 2006 to provide services to at-risk youth ages 13- 21. Most of the At-Risk youth come from low income, probation, and foster care households. SBC P.R.I.M.E. offers workshops on independent living skills as well as mentoring to keep the youth focused on becoming better members of our society.

“It’s so sad to see teens that don’t have a chance in society, why not try to give them some hope,” said Crystal Butler- founder of SBC P.R.I.M.E. Program.

The PSA will be shot in Burbank. A few of the celebrities shooting on Sunday are Patrick Gallagher (Glee), Amy Scruggs (Country Artist), Invinceable (Hip Hop Artist), Madisen Hill (Actress/Singer), and Brittany Flickinger (Rock/R&B Singer). Additionally, Comedian/Actor Scott Vinci, Actresses Helenna Santos, Nadjah Dabney, Kristen Ruhlin, Ariel Teal Toombs, and Actors Rene Cadet and James Giordano are spokespersons for Big Kids Care and will be featured in the PSA. Youth advocates for Big Kids Care are: Paul Butler (Children of the Corn, Sonny with a Chance, My Sister’s Keeper), Jordan Butler (Playhouse Disney) and Gabreon Womack (Playhouse Disney and Lakeview Terrace) and Nya Womack.

Ariel Teal Toombs, daughter of WWE Professional Wrestler Rowdy Roddy Piper, said “I am really looking forward to being a part of this.”

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