Paul McCartney is headlining the Isle Of Wight Festival this Sunday, and has expressed his concern for the impact music festivals have on the environment. As a result of this, Eco Action has partnered with the Isle of Wight Festival to raise the profile of climate change, sustainability and environmental responsibility.

“It’s great that the Isle of Wight Festival has initiated such change over the last few years in making the event as ‘green’ as possible,” said Sir Paul. “I’m glad that winning the Greener Festival Award last year has helped to encourage them to take further action in 2010. It is fantastic for artists like myself to see festival organizers investing in ways to reduce their C02 emissions and taking responsibility for the environment. Not only will this approach encourage others in the music industry to look at best-practice but it will also highlight to audiences that the times they are a-changin’ and we all have to do our bit at events such as these as well as at home.”

The Beatles legend has also personally created and designed an exclusive T-shirt for the Hard Rock Calling 2010 signature series. The proceeds of which will benefit Why Hunger, a charitable organization focusing on finding a solution to hunger and poverty. The T-shirts will be launched and available for purchase at Paul’s headlining gig in Hyde Park on 27th June.


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