Kraft Foods’ Huddle to Fight Hunger program is designed to reach the goal of giving away 20 million meals to Feeding America. The program runs from August 22nd 2010, through January 9th, 2011 and encompasses many ways for consumers to get involved. For all components of the program, the monetary equivalent of meals will be donated by Kraft Foods. $1 donated = 7 meals secured by Feeding America on behalf of local food banks.
The program is setting a goal of 20 million meals. Except for a few of the elements listed above, Kraft Foods is not capping the donation nor guaranteeing the donation of 20 million meals.
To find out more, and watch a video featuring the stars involved, visit the official website.