P. Diddy doesn’t want drunk drivers on the road this Christmas and New Year, and today announced the return of his widely acclaimed Safe Rides initiative, which will include a first-ever partnership with the New York City Department of Transportation (NYC DOT).
Along with CÎROC Vodka – the ultra premium vodka brand – and alongside NYC officials, P Diddy will launch a citywide safe driving initiative designed to celebrate the city’s designated drivers while providing free transportation home in an effort to promote responsible decision-making.
As part of the program, CÎROC Ultra Premium Vodka, for which Sean “Diddy” Combs leads all marketing initiatives, and the NYC DOT will distribute thousands of pre-paid debit cards to adult consumers (while supplies last) at high traffic locations in three New York City boroughs beginning December 2. Cards are valued at up to $25 and are redeemable exclusively in the city’s 13,000-plus taxicabs, participating livery car services and MTA and New York City subway ticketing booths through January 1, 2011.
