Actor Chris Noth – known as Mr Big in Sex and the City – recently helped launch a new luxury tea range which will see some proceeds go to charity.

LOVA Tea is a selection of loose-leaf teas which will benefit Project Pink, a mobile savings program that helps provide funding for Canadian breast cancer research and treatment programs, with the ultimate goal of finding a cure. LOVA’s Pink Shimmer tea, which actually brews pink in your cup, was specifically created to raise awareness of the disease, with proceeds benefiting the Breast Cancer Society of Canada.

Chris Noth – who runs a tea house in Canada – has partnered with LOVA as part of the “Charity Collection,” and his special green tea, with sweet tangerine and orange flavor, will benefit The Rainforest Network.

Find out more here.

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