By Delinda Lombardo on
NBA star LeBron James has conquered just about every hardwood court he’s set foot on, but now he’s moving into a new realm, namely, an animated web series for the kids.
The Lebrons will be a family entertainment show focused on communicating positive messages to the youth community and will be available on Youtube.
The series features four different versions of Lebron based on his previous Nike commercials.
“It goes back to the four characters who I feel like I am on a day-to-day basis,” James says in the introduction.
A percentage of proceeds from The LeBrons will help purchase HP computers for Boys' & Girls' Clubs of America – an organization that LeBron James has continually supported.
“The LeBrons provides me with an opportunity to reach kids through entertaining and meaningful messages about how important it is to do well in school, respect their parents and friends, and be involved in the community,” said the two-time MVP, “This is a great way to show youths of all ages how to be a good person, no matter what their circumstances are…”
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