As the world geared up for World Environment Day (WED) on 5 June 2011, celebrities across the world squared up to their fellow stars – all in the name of the environment. Bollywood’s Priyanka Chopra and Rahul Bose, as well as Chinese actress Li Bingbing and entrepreneur Wang Shi joined supermodel Gisele Bundchen and actor Don Cheadle to take part in the WED Challenge.

The celebrities faced off in an online competition to encourage members of the public to take up a green activity for World Environment Day. Full of goodwill, Gisele pledged to plant a tree for every activity registered in her name. Full of confidence, Don Cheadle pledged to plant two.

Like Gisele, former Miss World Priyanka and fellow actress Li Bingbing have pledged to plant a tree for every WED activity registered in their name. Full of confidence, Don, Rahul and Chinese real estate tycoon Wang Shi have pledged to plant two trees.

Whether it’s switching from plastic bags to cloth bags, car-pooling with colleagues or organizing a tree-planting day, WED activities can be big, small, local, international, noisy, quiet….just as long as they’re green.

World Environment Day 2011 – hosted for the first time in India – is all about positive action for the environment. Thousands of people across the world took part in WED activities on June 5th, ranging from litter clean-ups around Mount Everest to mini-marathons in India, to music festivals in Belgium.

This year’s theme, Forests: Nature at Your Service, celebrated the multitude of services, such as providing clean air, housing rich biodiversity, supplying water, performed by the world’s forests.

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