By Tim Saunders on
Sir Ian McKellen, Samantha Fox and Paul O'Grady are three of the stars who have taken part in a new advertising campaign for a British charity.
The famous faces feature in a new PSA for the Albert Kennedy Trust, an organization that provides a range of services for young lesbian, gay, bi and transexual people in the UK. Set to Radiohead's classic song, Creep, the video also features Sue Perkins, Hollyoaks star Kieron Richardson and actor Andrew Hayden-Smith.
“We’ve used some well-known personalities in these tough situations to help let young LGBT people know where they can turn for support,” said Robert Harwood-Matthews, president of TBWA UK. “TBWA London is hugely proud to be a part of a such a groundbreaking campaign that hopes to increase awareness and shift behaviour towards a cause that too often goes unrecognised.”
The Albert Kennedy Trust was set up in 1989, after 16-year-old Albert Kennedy – a runaway from a children’s home – fell to his death from the top of a car park in Manchester whilst trying to escape from homophobes. Sir Ian McKellen is a patron of the Albert Kennedy Trust.
Watch the video here.
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