Asda’s Tickled Pink Campaign reaches a 15 year milestone in 2011, and to mark this memorable birthday and help support Breast Cancer Care and Breast Cancer Campaign, it aims to be bigger and better than ever!

This year has seen tremendous support from a host of famous faces who are taking part in a range of fundraising festivities, including a high profile celebrity photographic campaign modelling this year’s must-have Tickled Pink t-shirts and the launch of a limited edition celebrity dress collection.

Sophie Ellis-Bextor, Camilla Dallerup, Laura Hamilton, Kate Walsh, Denise Lewis and Zoe Salmon have donned their favourite Tickled Pink t-shirts priced from £8 in a glamorous photo shoot, and to celebrate 15 years of Tickled Pink in style, the fashionable range of womens tops and other products has been extended further with an exciting limited edition dress collection designed by their talented celebrity supporters – Danielle Lineker, Andrea McLean, Gaby Roslin and Chloe Madeley.

Celebrating all things feminine and fun, the dresses are perfect for a girl’s night out and will be available to buy, alongside Tickled Pink t-shirts, in Asda George stores and online throughout October 2011, from £18 with £2 going to Tickled Pink. To find out more about the Tickled Pink Campaign, visit the George Style blog.

To celebrate 15 years of Tickled Pink, Asda is launching an exclusive range of products including a limited edition celebrity designed dress collection, t-shirts and homeware, available nationwide during October with a percentage of sales going to Breast Cancer Care and Breast Cancer Campaign.

Celebrity Dresses:

• 60s Shift Dress designed by Gaby Roslin £18 with £2 going to Tickled Pink
• Grecian Goddess Dress designed by Danielle Linker £18 with £2 going to Tickled Pink
• Lace Prom Dress designed by Chloe Madeley £20 with £2 going to Tickled Pink
• Structured LBD designed by Andrea McLean £18 with £2 going to Tickled Pink

For further information, click here.

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