The two-minute video appeal made by Other Creative, the fast growing integrated agency based in London’s Smithfield, features Alesha making a direct plea for people to support the charity in the face of moves by campaigners to get parliament to repeal the Hunting Act which was made law in 2004. This means that hunting with dogs would be allowed to take place again, and that wildlife such as foxes, deer and hares would be in ever increasing danger.
Because of her love of animals, Alesha recently became a Vice President of the League Against Cruel Sports, and was extremely happy to take part in the video appeal.
Alesha said: “Animals have always been a big part of my life. I grew up in the countryside surrounded by wildlife. I’m passionately against any kind of cruelty towards animals.”
Jon Dobinson, Executive Creative Director at Other said, ‘When a household name like Alesha Dixon takes time to help a small charity like the League Against Cruel Sport, it makes a huge impact and brings the message to new supporters who might otherwise never be aware of the vital work of they do. Working with Alesha was not only a very enjoyable experience, we know that it’s made a massive difference to the League. This video is a powerful new fundraising tool.’