As part of their ongoing support of philanthropic programs, A|X Armani Exchange has partnered with dance4life and their current ambassador – supermodel Doutzen Kroes – to design an exclusive dance4life t-shirt to benefit the dance4life organization.
Doutzen Kroes collaborated with Mr. Armani on this special A|X Armani Exchange 100% cotton unisex tee that features a black and white allover photo print of Doutzen Kroes with the words “Dance-Dance-Dance” printed in bold red across the body. Armani Exchange will launch this limited edition dance4life tee on December 1, 2011 (World AIDS Day) in all A|X stores and online at armaniexchange.com.
The dance4life t-shirt will retail for $35, with 100% of the profits ($25) from the sale of tee supporting dance4life education initiatives and their efforts to create programs that inspire, educate, and mobilize young people to lead the global dance4life movement to stop the spread of HIV and AIDS.
“Dance is an amazing way to reach young people and inform them about HIV and AIDS, and that’s why I have been dance4life’s ambassador for over three years,” said Doutzen Kroes. “Because of Armani Exchange’s strong history with dance music and great style, partnering with dance4life to design this t-shirt is the perfect combination. I’m excited to share dance4life’s message through the t-shirt, and inspire everyone who wears it to make a difference by supporting this important cause.”
Doutzen Kroes will celebrate the partnership with a personal appearance at the A|X Armani Exchange store in the Soho District, NYC on Wednesday, November 30, from 4PM-5PM.
Like Armani Exchange, the dance4life organization uses the universal language of music and dance as well as youth icons to connect with young people across the globe. The launch of the dance4life tee supports the A|X brand message of personal freedom and expression.
The importance of HIV/AIDS awareness and prevention through education has never been more vital and necessary, both on a national and global level. Young people are our future and dance4life, through its programs, involves them, strengthens their voice and empowers them to take action to push back HIV and AIDS.
Armani Exchange is proud to support dance4life, as we strive to make a difference. For information about dance4life and how to get involved, go to www.dance4life.com.