UNIQLO has announced that it has appointed Novak Djokovic, the world’s top-ranked male professional tennis player, as its global brand ambassador.
The five-year partnership, which takes effect from today, will see Djokovic promoting the UNIQLO brand and UNIQLO clothing worldwide. The partnership will also include collaboration on future product lines, as well as co-developing the ultimate UNIQLO functional wear.
In launching the new partnership between UNIQLO and Novak Djokovic, UNIQLO confirms that as its first corporate social responsibility activity it will manufacture a custom-designed charity UT (UNIQLO T-shirt) to sell at a select number of UNIQLO stores and online. Proceeds from the sale of this UT will be donated to the Novak Djokovic Foundation to support children’s programs. Details regarding the design of the UT, as well as timing and location of sale will be announced in due course.
A preview of the collaboration’s first results will be seen at this year’s Roland-Garros French Open Tennis Tournament that starts on May 27, where Djokovic will debut his newly designed UNIQLO match wear to spectators in Paris and to a worldwide TV audience.
“I am honored, and also very excited, to have been appointed as the UNIQLO global brand ambassador,” said Novak. "UNIQLO is a cool brand with strong roots in Japan, a country whose culture and way of life I respect. I have a personal philosophy which I call ‘Be Unique,’ and this is based on my strong passion, drive and eagerness to keep improving myself. I am passionate about being the best possible tennis player, as well as the best possible person, and I have a continuous desire to help people, especially children, who have been less fortunate than I.
“I feel a natural connection with UNIQLO. To me, UNIQLO is not fast fashion, and it’s not sports wear. UNIQLO is the ultimate functional wear, which is exactly what I need as both a sports person and an individual who leads a very active life. I look forward to collaborating with UNIQLO in the development of new products and to getting to know the global UNIQLO family better.”