Actress and environmentalist Rosario Dawson joined SodaStream to kick-off the inaugural “Unbottle the World Day,” on Monday, July 16, 2012, in New York’s Times Square, to combat the environmental hazard of bottle and can waste.
SodaStream, the world’s largest manufacturer of home beverage carbonation systems, enables consumers to reduce their own carbon footprint by making carbonated beverages at home.
SodaStream launched “Unbottle the World Day” to rally support against the dangers of plastic bottle and aluminum can pollution. Environmental supporters were out in force on the streets of New York City bringing attention to the environmental hazards and ecological impact of packaging waste.
“Plastic bottles and aluminum cans are choking our planet: Every day, nearly 1 billion bottles and cans end up in parks, rivers, oceans and landfills worldwide,” said Rosario. “Sadly just one third of beverage containers are recycled in this country. You can make a difference by reducing and avoiding using single use containers; or drink water, or make soda from your tap when you can, instead of buying bottled drinks.”
The “Unbottle The World” movement was brought to life with the unveiling of 20 new environmental cage exhibits around the world (U.S., U.K., France,Japan, Australia, South Africa, etc.), and other activities that happened in major capital cities, as well as through social media. The movement also called upon on the United Nations to establish a “Bottle-Free Day” as an international observance to help bring awareness to the dangers caused by plastic bottles.