Stripped to the waist — except, of course, for the hundreds of tattoos that cover him from neck to navel — multifaceted musician Trace Cyrus, also known as electro-pop act Ashland High, stars in a brand-new “Ink, Not Mink” ad for peta2, PETA's youth division, that reads, “Look Good in Your Own Skin, and Let Animals Keep Theirs.”
For Trace, kindness to animals is as much a family trait as musicianship. “I grew up on a farm, pretty much, in Nashville,” he explains in an exclusive peta2 interview, going on to elaborate that if his father, Billy Ray Cyrus, found an injured deer, he would help rehabilitate the animal and that his family has always lived with dogs. Cyrus says of one of his dogs, "Nash … he went on tour with me and everything. He did the whole four-month Miley Cyrus tour when I went on tour with her. … I look at them like my kids." And as for fur? “I’ve just never been interested in wearing fur … and I’m not about to start now.”
Each year, millions of foxes, minks, coyotes, rabbits, and even dogs and cats are bludgeoned to death, electrocuted, strangled with wire nooses, or skinned alive—all in the name of fashion. For every cuff, collar, piece of trim, or coat made from real fur, an animal endured a miserable life and an agonizing death.
Cyrus joins a long list of musicians and other celebrities—including Chester Bennington, Dave Navarro, Waka Flocka Flame, and Steve-O, among others—who have participated in peta2’s “Ink, Not Mink” campaign.