The American Red Cross has teamed up with 3M and Roush Fenway Racing to launch Red Cross Racing, a campaign that aims to encourage NASCAR fans to donate blood.
Two-time NASCAR champion Greg Biffle – a Red Cross blood donar and member of the Red Cross Celebrity Cabinet – is at the forefront of the new campaign, and will wear a special Red Cross fire suit at the Checker Auto Parts 500 at Phoenix International Speedway on November 9.
“I’m proud to be an American Red Cross blood donor,” said Biffle. “I give blood because it’s easy to do and helps support our community. I hope NASCAR fans across the country will join me this racing season to help save lives, one drive at a time.”
As part of the new campaign, the Red Cross has also launched a new website at www.redcrossracing.com, where race fans earn points every time they participate in a blood drive. Points are redeemable for Red Cross Racing branded items including caps, t-shirts, leather racing jackets and limited edition die-cast cars. All online participants will also be in for the chance to win an all-expense-paid trip for two to the Checker Auto Parts 500.
The next local blood drive will be in Pulaski on July 21 at the Pulaski Recreation Center from noon until 6 pm. Those that donate will receive a free NASCAR lanyard.
Watch out for the Number 16 car that will be appearing throughout the 2008 NASCAR season – it will carry the Red Cross logo for most races, and will be fully adorned with a Red Cross paint scheme by the time it gets to Phoenix.