The star of Nikita filmed several public service announcements in New York City yesterday for the campaign launched in April in partnership with WildAid, African Wildlife Foundation (AWF), and Save the Elephants.
“I am standing once again with WildAid because the demand for ivory and rhino horn are pushing elephants and rhinos closer to extinction,” said Maggie Q. “I can’t imagine a future without these beautiful creatures. And why are they dying? For trinkets, home décor, and hangover cures. We all must take responsibility to either change our behavior or inform those who do not see the destruction they are wreaking on these species with their choices.”
Due to the ivory and rhino horn trade as many as 25,000 elephants are killed every year and up to 95% of the world’s rhinos have been lost in the past four decades, with the last of the species in Mozambique recently falling victim to poachers.
“Our campaign is growing every day and Maggie has once again stepped forward to join us in ending the demand for endangered wildlife products,” added WildAid executive director Peter Knights. “We are working to create a breathtaking public service announcement and plan to premier Maggie’s message in the early Fall. It will certainly take our campaign to the next level.”