BRANDed Management has announced the 8th Annual Bear Trap Entertainment All-Star Celebrity Kickoff Party will take place on Monday, July 15, 2013 at the exclusive Playboy Mansion.

Red carpet arrivals begin at 8:00 p.m., followed by a Celebrity Bigg City Bourré Tournament at 9:30 p.m. Proceeds from the event will benefit The Artists and Athletes Alliance.

Among the stars expected to attend are Will Smith, Adrian Peterson, Chris Tucker, Kevin Dillon, DeSean Jackson, Joey Fatone, Cristina Milian, Ryan Sheckler, Rob Kardashian, Nelly, Carmen Electra, Bode Miller, Chevy Chase, and more.

“This is the time of the year when the biggest names in professional sports take over Hollywood,” said Jen Beaver, co-Founder of BRANDed Management. “I can’t think of a more iconic venue to start the week’s festivities than the Playboy Mansion.”

Sports stars and Hollywood celebrities are expected to attend as well as special live performances throughout the evening, including Tae Snap and DJ Cannon, who was recently named Def Jam VP of A&R. Attendees will dine on a savory menu prepared by world-renowned Chef William Bloxsom-Carter, The Playboy Mansion’s Executive Chef.

Jakon Sutter, CEO of title sponsor Bear Trap Entertainment (BTE), music philanthropist and Venice Beach, Calif., native said, “I’m proud to be the title sponsor of this year’s event at the Playboy Mansion. I’m honored that BTE Artist, Tae Snap, will be performing with 1,500 or Nothin. Headlining the soundtrack for the night is DJ Don Cannon with a tribute to future Hall of Famer and NFL legend Ray Lewis. Being on the grounds of The Playboy Mansion; it’s like a dream come true. A special thanks to Nuface Entertainment CEO Rita Lee for helping make this event happen.”

The silent auction will feature top sports memorabilia, and will benefit the Artists and Athletes Alliance, a non-for-profit organization that operates as a connector between the entertainment community and Washington, D.C. by helping artists and athletes better understand and navigate the political process.

The Artists and Athletes Alliance, a not-for-profit organization, operates at the nexus between the entertainment community and Washington, D.C. They assist artists and athletes in navigating the halls of government, as well as getting a better understanding of public policy, national & international issues and the political process. The Artists and Athletes Alliance provides top-line educational information to artists and athletes through one-on-one meetings, private briefings, roundtable discussions, forums and other related events on the specific public policies and issues of interest to them. For more information, please visit

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