The One Direction: This is Us premiere event will take place in New York City and will help benefit the anti-bullying educational component of the strategic partnership.
The private after-party will include a Charitybuzz silent auction featuring exclusive celebrity items and experiences. Each band member will donate a personal item, and never-before-seen, life-size signed prints will be among the available items. All proceeds from the auction will benefit the Office Depot Foundation’s anti-bullying education efforts, launching in schools this fall.
“We’re excited to be part of a program that promotes such an important message: bullying must stop,” said Zayn Malik of One Direction. “From the start of the collaboration, we’ve partnered with Office Depot to create incredible products that communicate our anti-bullying message. The money raised at our movie premiere event will help spread the message to ‘Live Unique’ and to treat each other with respect in schools across America.”
“Through our partnership with One Direction and our work with the Office Depot Foundation, we are developing a truly meaningful, anti-bullying program,” said Bob Moore, Executive Vice President and Chief Marketing and Merchandising Officer for Office Depot. “We’re excited to join with One Direction to make a difference in students’ lives and appreciate Sony Picture’s partnership in premiering this movie for such an important cause.”
“With our premiere event, we not only wanted to celebrate the movie, but find a way to reach out and make a difference. After all, the film is as much about the boys themselves as it is about their music – their humble, compassionate natures shine through,” said George Leon, Executive Vice President, Sony Pictures Consumer Marketing. “That’s why we’re gratified that Office Depot will be sponsoring the event as part of their anti-bullying campaign – this issue is personal to the boys, and we’re thrilled that the event will support it.”
A select number of tickets will be available for public purchase via Ticketfly for $500, allowing access to the red carpet premiere and private after-party. For those who would like to meet One Direction, Charitybuzz is auctioning off five event VIP packages, each including two tickets to the red carpet premiere and private after-party, including a photo opportunity with One Direction. The opening bid will start at $675. All proceeds from Ticketfly and Charitybuzz will support the Office Depot Foundation’s anti-bullying education.
Office Depot is also giving fans the chance to meet One Direction and attend the movie premiere and private after-party through the One Direction: This Is Us Movie Premiere Sweepstakes currently in stores and online*. Customers can visit an Office Depot store, purchase limited edition items from the 1D + OD product collection and enter the code from their receipt at www.officedepot.com. Five lucky recipients will win a pair of tickets to the movie premiere and private after-party, travel and accommodations to New York City, a $250 stipend and a once-in-a-lifetime photo op with the band. Winners will be announced through early August.
The 1D+OD Together Against Bullying back-to-school campaign consists of a limited edition product line helping to raise $1 million for anti-bullying education in schools across America. It also includes an integrated marketing campaign featuring 30- and 70-second PSAs, viral videos and digital assets found at www.officedepot.com/together, a concert ticket sweepstakes, and sponsorship of the One Direction: This is Us movie premiere and private after-party.