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The Entertainment Industry Foundation (EIF) have announced that Gwyneth Paltrow is their new Ambassador for Saks Fifth Avenue’s 2008 Key To The Cure campaign.

Key to the Cure is a women’s cancer initiative founded in partnership with EIF’s Women’s Cancer Research Fund, and 35-year-old Paltrow will appear in a series of advertisements wearing a limited edition T-shirt to raise awareness. The T-shirts – created by celebrated designer Karl Lagerfeld – will be available from Saks Fifth Avenue from October 1, with $35 from each shirt going to the Cancer Fund.

“Key to the Cure is one of Saks Fifth Avenue’s most important initiatives because of the numbers of people within our communities who are affected by cancer and depend on both the advancement of research and the efforts to ultimately find a cure,” said Steve Sadove, Chairman and CEO of Saks Fifth Avenue. “We are… truly privileged to have the support of Karl Lagerfeld and Gwyneth Paltrow in our momentous 10th anniversary year.”

Saks Fifth Avenue will also hold a charity shopping weekend from October 16-19 at all of its stores nationwide and online, during which 2% of sales will benefit local organizations through EIF’s Women’s Cancer Research Fund.

The Entertainment Industry Foundation raises awareness and funds for important causes such as childhood hunger, cancer research, creative arts, education, and cardiovascular research by using the talent and compassion of entertainment industry members who donate money and volunteer time on their behalf.

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