For the past ten years, Fairy – the leading brand of household cleaning products – has been supporting Make-A-Wish with an annual Christmas campaign.

Video: Fairy/Make-A-Wish Foundation TVC 2013 starring Sean Bean (60")

With specially branded bottles & packs and TV adverts, Fairy is seeking to help Make-A-Wish in their aim to grant a magical wish to every child in the UK living with a life-threatening condition.

This year, they’re particularly excited that A-list British actor Sean Bean is starring in Fairy’s Make-A-Wish TV ad! The ad tells the story of a fictional wish of a nine year old boy, Harry, being a director for a day. And who better to star in an action adventure, dreamed up and directed by a nine year old boy, than Sean Bean? Famous for his roles in blockbusters such as Game of Thrones, James Bond’s Golden Eye and Lord of the Rings, Sean delivers a truly heroic performance in the advert’s epic chase scene, filled with pirates, dinosaurs and explosions.

In the ten years Fairy has supported Make-A-Wish, it has donated over £1m to help grant even more magical wishes. If you want to help, look out for special packs of Fairy when you do the weekly shop – or, to donate £3, please text WISHES to 70007.

Source: Make-A-Wish UK

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